A home page simply will not do.
Home pages and landing pages should serve completely different purposes in your marketing asset arsenal. While home pages are more generalist and informational, the purpose of a landing page is to convert.
Whether the action is a sign-up, or a sale, these pages are designed in a specific way as to encourage this action. Provided you secure a targeted stream of traffic to these pages, you should see results very soon.
We’ll design and build a bespoke landing page for your product or service in a matter of days.
Conversion-Centric design consists of maintaining a very fine balance between many aspects such as:
- honoring existing branding,
- implementing industry best practices,
- using effective copy and micro-copy,
- optimizing code and infrastructure for speed of access,
- adapting the UI for various desktop and hand-held devices.
On top of this, designing for conversion goals isn't exactly what we could call an “exact science”, so it’s always useful to test how different variants affect the conversion rate. This is why we can package up to three different versions of the landing page at no additional cost, so you can test and compare the results.
